More than 60 million rubles were spent by Chinese game developers to promote applications from the Russian RuStore app store through the VK Advertising platform from January to November 2024. The advertising expenses of developers from China in the third quarter of this year increased 5 times compared to the first quarter.
Strategy and RPG games are the most actively promoted. Entertainment is the leader among applications of other categories.
"We strive to provide the necessary infrastructure for the adaptation and promotion of foreign titles on the Russian market. For example, developers can launch ads for their applications through the VK Advertising platform. Chinese game publishers are most interested in monetization and advertising to attract new paying users. Compared to the first quarter of 2024, the average bill of expenses of Chinese game studios for advertising in RuStore increased by 40% in the third quarter," said Ilya Ulyanov, Director of Business Development at RuStore.
About RuStore
RuStore is the official Russian mobile app store for Android, Harmony OS, Aurora OS, which is being developed by VK. The store features more than 45,000 games and applications from developers from 40 countries around the world.
Developers can promote their applications in RuStore through ASO and feature-sharing tools, as well as add advertisements using VK Advertising. The platform's algorithms allow advertisers to serve ads to those users who are more likely to subscribe, add items to the cart, or complete a purchase inside the RuStore mobile app.
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