"> Mikhail Volkov, CEO of Sberbank Insurance, spoke at the forum "Banks of Russia-the XXI Century" | AKM EN

Mikhail Volkov, CEO of Sberbank Insurance, spoke at the forum "Banks of Russia-the XXI Century"

Sberbank Insurance 17 September 2021 19:01

Mikhail Volkov, CEO of Sberbank Insurance, took part in the round table "Bank insurance and life insurance: development in new regulatory conditions", which was held on September 17 as part of the XVIII International Banking Forum "Banks of Russia — XXI Century". In his speech, he spoke in detail about the advantages that Sberbank insurance products have for Sberbank customers.

In particular, thanks to the analysis of the financial activity of the client, the insurance company can offer exactly the product that meets the current needs of the buyer, for example, CTP when purchasing a car. And, since the consumer's data is already in the bank's system, a significant part of the information in the future policy will be filled in automatically.

The General Director of Sberbank Insurance reminded about the possibility of subscribing to a number of programs with a payment once a month or quarter, as well as insuring property without inspection.

A significant advantage of integrating the insurer with the bank is the "one window" of communication — in the SberBank Online application or by calling 900. In the application, you can manage all completed contracts, and in the future it will be possible to track the status of damages, for example, car repairs.

Mikhail Volkov, General Director of Sberbank Insurance:

"Integration of insurance products into banking sales channels is an international practice. According to McKinsey data, the most effective sales tools in bank insurance are the improvement of products and customer paths. It is obvious that customers will use the necessary insurance products where the offer is optimal and the terms of purchase and settlement are most convenient."

Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.